'Twiga Cement\r'

'TWIGA cementumum Twiga cement is a caller-up of Tanzania that manufactures Portland cement. The club’s objective is manufacturing, selling and dispersal of high quality construction cement in Tanzania. Today the telephoner stay the grocery leader in the cement industry in Tanzania. Twiga cement is produced in grades of Twiga Ordinary and Twiga Extra. The caller’s trade surroundings consists of forces outside selling that touch selling management’s big worryman to build and maintain successful relationships with target customers.Twiga cement’s marketing environment is made up of micro environment and macro environment. The micro environment consists of otherwise actors close to the troupe that combine to gain the familiarity’s measure out speech communication network. The forces admit internal environment, marketing intermediaries, competition, suppliers, publics and the customers. The go with’s internal environm ent consists of some(prenominal) departments and management levels as it influences marketing decisiveness making.The marketing intermediaries which help the confederacy to promote, sell, and treat products to final buyers too affect the marketing decision making. They include resellers, physical diffusion firms, marketing service agencies and financial intermediaries. wholly these work together in aver to create customer value for the products produced. The phoner also faces stiff competition from competitors. The competitors ply to produce similar goods at a low cost making the company to take decisions in order to honor customers. Some of the competitors include Mbeya cement and Tanga cement companies.The company’s suppliers also breeze a big part in the marketing environment. The company’s marketing managers usually watch supply accessibility and costs which helps them in decision making. The resources essential for manufacturing are usually available and obtained at a low cost which increases the gross sales in the short run and creates customer satisfaction in the long run. The company’s marketing environment also includes diverse publics which have an actual or potential interest in or impact on the company’s ability to achieve it’s objectives.The various publics include financial publics, media publics, government publics, local anesthetic publics, general publics, and many others. For example the financial publics enable the company to obtain currency in order to run the occupation process as a terminus creating customer satisfaction. The company’s marketing environment also includes the customers. Customers are the most important actors in the company’s marketing environment. The aim of the entire value delivery system of the company is to see target customers and create strong relationships with them.The company targets different types of customer markets which include consumer mar kets that is individuals and households, business markets that is buy goods for further processing, reseller markets that is buy the cement to resell at a profit, others include government markets and international markets. The company’s macro environment consists of larger societal forces that affect the entire micro environment. The company’s macro environment consists of; demographic environment which is the study of human macrocosm in terms of size, density, location, age, gender, occupation, and other statistics.The demographic environment is of major interest to marketers of the company because it involves people and it’s the people that seduce up the market. There has been an increase on the sales due to rapid creation growth and an increase on the market share for the goods produced by the company. The economic environment consists of factors that affect consumer purchasing power and using up patterns. The economic environment offers both opportuniti es and threats for the company enabling it to take decisions accordingly.Natural environment involves the ingrained resources that are needed as inputs by marketers or that are affected by marketing activities. The company faces several trends in the natural environment which include dearth of raw materials, increase pollution and increased government intervention. The other factors that affect the marketing environment include the technological environment, semipolitical and social environment, and cultural environment. ????\r\n'