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Emerging Technology and Graphic Design Research Paper Waianae High School Team Members: Catherine Cannon Marina Leota Advisor: Michael O’Connor Principal: Disa Hauge 85-251 Farrington Highway Waianae, HI 96792 TABLE OF CONTENTS Executive Summary 2 Target Audiences and Technology 3 Social Media and Graphic Design 4 Reaching Target Audiences 6 References 8 EXECUTIVE SUMMARY This research paper is about social media and mobile connectivity and its importance to graphic designers in the aspect of being able to reach growing demographics. Technology has helped expand businesses benefitting them in the long run. As technology advances, it not only appeals to a younger audience but an older audience as well. Social media is known as the most effective way to communicate with everyone. Within social networks, graphic designers are able to promote not only themselves but the business as a whole by creating eye catching images. Newer technology being released such as tablets or more advanced cell phones can also help graphic designers experiment with varying art styles and other ways of connecting with their target audience. Through both technology and social media, with its variety of online and mobile users, graphic designers are given a stepping stone to connecting with growing demographics and to expand their consumers. To reach their audience, a graphic designer must not showcase just their work, but their ability to communicate and relate as well. 2 TARGET AUDIENCES AND TECHNOLOGY Demographics connected to technology and social media are growing everyday, ranging in gender, race and age, thus making it all the more easier for businesses to connect, reach and earn clients. Growing businesses and freelance artists would surely benefit f... ...Popescu, Adam (2013, April 12). Just Who Uses Social Media? A Demographic Breakdown. Retrieved from http://mashable.com/2013/04/12/social-media-demographic-breakdown/. Date retrieved 2014, Feb 10. Repographics, Carolina (2013). The Importance of Graphic Design in Social Media. Retrieved from http://www.carolinarpg.com/raleigh-graphic-design-for-social-media/. Date retrieved 2014, Feb 10. Smith, Brianna (2013, May 10). Best Times to Post on Social Media (infographic). Retrieved from http://socialmediatoday.com/brianna5mith/1453951/best-times-post-social-mediainfographic. Date retrieved 2014, Feb 10. Widrich, Leo (2013, May 2). Social Media in 2013: User Demographics for Twitter, Facebook, Pinterest and Instagram. Retrieved from http://blog.bufferapp.com/social-media-in-2013- user-demographics-for-twitter-facebook-pinterest-and-instagram. Date retrieved 2014, Feb 10. 9